Bet 9ja is an online bookmaker company that delivers betting on major sporting events running in Nigeria. Operating under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is authorized by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google.com and YouTube in late April 2020, according to Alexa.com, a global internet traffic ranking firm. It is also the first most-visited local site in Nigeria and the exclusive Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a current listing by IABC Africa. The company was established by Ayo Ojuroye and Kunle Soname who are its Chief Executive Officer and chairman respectively. In 2022, Bet9ja became the primary sponsor/partner of the Nigeria Professional Football League. The company was the main sponsor of the 2019 edition of Big Brother Naija.