Bet 9ja is an web-based gambling company that delivers betting on primary sporting events functioning in Nigeria. Operating under KC Gaming Networks Limited and run by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with authorization to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the only Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a recent listing by IABC Africa. Bet9ja was established by Ayo Ojuroye and Kunle Soname who are its Chief Executive Officer and chairman respectively. In 2022, Bet9ja became the main sponsor/partner of the Nigeria Professional Football League. Bet9ja was the primary sponsor of the 2019 edition of Big Brother Naija.